North America Wine Market Value - By Type (Fortified Wines, Sparkling Wines, Still Wines), By Color (White Wine, Red Wine, Rose Wine), By Product Type (Unflavored, Flavored), By Packaging (Bottles, Can), By Body Type (Full-Bodied, Light-Bodied and Medium-Bodied), By Distribution Channel (Off Trade, On Trade), By Country (U.S., Canada, Mexico), By Industry Analysis, Size, Share & Forecast, 2023 – 2032

  • ID: 443 |  
  • Published date: June, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints:

  • North America Wine Market size exceeded USD 70.7 Billion in 2022.
  • The market is projected to expand at a CAGR of over 6.2% from 2023 to 2032. 
  • By the end of the forecast period, the market is poised to reach USD 127.2 Billion.

Several manufacturers and wine producers have focused on the North American market due to its significant growth and potential. Manufacturers are actively involved in the region's wine production, distribution, and promotion. The market is competitive, with both domestic and international players vying for market share. To effectively reach consumers across North America, manufacturers strive to meet consumer demands, introduce new and exciting wine offerings, and build strong distribution networks.

North America Wine Market

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Market Overview:

Wine is an alcoholic beverage made by fermenting rice, fruits, cherries, berries, or pomegranate, grapes, and other ingredients without the addition of acids, enzymes, sugars, water, or other nutrients. Wine's earliest known traces include wines from China, Iran, and Georgia, and its consumption provides a variety of benefits such as lowering the risk of heart disease and cholesterol levels.  

The growing urban preference for exotic wine and the surge in demand for alcoholic beverages are the primary factors driving market growth. Other important market growth determinants include changing and evolving lifestyles, increased penetration of e-commerce platforms, particularly in developing economies, an increase in the number of supermarkets and department stores, increased public awareness of the benefits of wine consumption, and an increase in the number of restaurants, lounges, and recreational clubs. 

North America Wine Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 70.7 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 127.2 Billion

Historical Data for

2019 to 2022

Segment Covered

Type, Color, Product Type, Packaging, Body Type, Distribution Channel & Country

Companies Covered

  • Bacardi Limited
  • Constellation Brands, Inc.
  • E. & J. Gallo Winery
  • The Wine Group       
  • Diageo plc
  • and more.  


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Growth Drivers:

  • Wine tourism is expanding: Wine tourism is a significant driver of the North American wine industry. The region contains several well-known wine-producing areas, including Napa Valley in California, Niagara Region in Canada, and the Willamette Valley in Oregon. Wine tourism draws visitors from all over the world by providing one-of-a-kind experiences such as vineyard tours, wine tastings, and food pairings. Wine tourism growth contributes to increased wine sales and brand recognition, propelling the market forward.
  • Direct-to-Consumer Sales and E-commerce: The rise of e-commerce platforms and direct-to-consumer sales channels has transformed the North American market. Wine can now be purchased online, bypassing traditional retail channels. This has improved convenience and accessibility, allowing smaller wineries and niche producers to reach a larger audience. E-commerce also allows for wine education, personalized recommendations, and subscription-based wine clubs, which are driving market growth.
  • Consumer Preferences Are Shifting: The shifting consumer preferences towards wine consumption is one of the key drivers in the North American wine market. Wine is becoming more popular as a beverage option, owing to factors such as changing lifestyles, increased health consciousness, and increased interest in wine culture. Consumers are discovering new wine varieties, flavors, and styles, which is causing the market to grow.


  • Other Beverage Competition: Other alcoholic and non-alcoholic beverages compete fiercely with wine in North America. Beer, spirits, cider, craft beverages, and non-alcoholic alternatives are all available to consumers. Craft beer and spirits are becoming increasingly popular, as is interest in health-focused beverages such as craft cocktails and low-alcohol options. This poses a challenge to wine consumption. To remain competitive, wineries must constantly differentiate their products and adapt to changing consumer preferences.

By Type Synopsys:  

North America Wine Market Size

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The market is classified by type into fortified wines, sparkling wines, still wines and others. Among these segments, the still wines segment is expected to hold the largest share of the North America wine market during the forecast period. Still wines are the most commonly consumed wine type and account for a significant portion of wine consumption in North America. They encompass a broad range of varietals and styles, catering to diverse consumer preferences. The popularity of still wines can be attributed to their versatility, suitability for different occasions, and the availability of both domestic and international brands. 

By Color Synopsys:    

The market is classified by color into white wine, red wine, rose wine and others. Among these segments, the red wine segment is expected to hold the largest revenue share during the forecast period. Many wine consumers in the region have traditionally preferred red wine, accounting for a significant portion of wine consumption. Red wine is made from dark-colored grapes or the juice of grapes with extended contact with their skins. It derives its color, tannins, and flavor from the grape skins. Red wine is known for its rich, full-bodied flavors and aromas. Popular red wine varietals in North America include Cabernet Sauvignon, Merlot, Pinot Noir, Syrah, and Zinfandel. Red wine pairs well with red meats, hearty dishes, and aged cheeses. It is favored by wine enthusiasts who appreciate its complexity and aging potential.

Top Companies Includes In Global North America Wine Landscape:

  • Accolade Wines
  • The Wine Group
  • Davide Campari-Milano S.p.A.
  • E. & J. Gallo Winery
  • Constellation Brands, Inc.
  • John Distilleries
  • Pernod Ricard
  • Caviro
  • Miguel Torres S. A. 
  • Concha y Toro
  • Sula Vineyards Pvt. Ltd.
  • Others

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In-depth analysis of North America Wine Market along with industry coverage and forecasting for the following segments:

Market Size, By Type

  • Fortified Wines
  • Sparkling Wines
  • Still Wines
  • Others

Market Size, By Color

  • White Wine
  • Red Wine
  • Rose Wine
  • Others

Market Size, By Product Type

  • Unflavored
  • Flavored

Market Size, By Packaging

  • Bottles
  • Can
  • Others

Market Size, By Body Type

  • Full-Bodied
  • Light-Bodied
  • Medium-Bodied

Market Size, By Distribution Channel

  • Off Trade
  • On Trade

Market Size, By Country

  • U.S.
  • Canada
  • Mexico

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


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