Moisturizer Market Value By Type (Body Moisturizers, Face Moisturizers), By Form (Lotion, Cream, Gel), By End-user (Men, Women, Infant & Kids), By Region - Industry Share & Forecast, 2023 - 2032

  • ID: 296 |  
  • Published date: May, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

Market Overview:

Moisturizer Market size surpassed USD 10.1 Billion in 2022 and is projected to showcase a CAGR of over 4.3% from 2023 to 2032. By the end of the forecast period, the market is expected to reach USD 13.5 Billion.

Moisturizer Market

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The moisturizer industry is a highly lucrative segment of the beauty and personal care industry. Moisturizers are cosmetic products designed to improve and maintain the hydration levels of the skin. They are available in various forms such as creams, lotions, gels, and serums, and are formulated for different skin types and concerns. 

Over the last few years, the moisturizer market has been experiencing a consistent growth rate globally, and it is expected to maintain this trend in the foreseeable future. The market is driven by several factors such as increasing awareness about skin health, rising disposable incomes, and growing demand for natural and organic products. Additionally, the COVID-19 pandemic has also contributed to the growth of the market, as people have become more conscious about their overall health and well-being, including their skin health.

Numerous established players as well as new entrants are in fierce competition for a share of the market, which is highly competitive. Some of the key players in the market include L'Oreal, Procter & Gamble, Unilever, Johnson & Johnson, Estee Lauder, and Beiersdorf. These companies offer a wide range of moisturizer products for different skin types and concerns, including anti-aging, sun protection, and acne-prone skin.

Moisturizer Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 10.2 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 13.5 Billion

Historical Data for

2019 to 2022

Segment Covered

Type, Form, End-user, Region

Companies Covered

  • L'Oreal S.A. 
  • Unilever Plc 
  • Estee Lauder Inc. 
  • Shiseido Co. Ltd.
  • Henkel AG & Company
  • Johnson & Johnson Private Limited 
  • and more.  


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Growth Factors: 

  • Increasing Awareness About Skin Health: With the rise of social media and beauty influencers, consumers have become more aware of the importance of taking care of their skin. This has led to an increasing demand for skincare products, including moisturizers, that help maintain and improve the health of their skin. 
  • Growing Demand for Natural and Organic Products: Consumers are becoming more conscious of the potential harmful effects of synthetic chemicals on their skin and the environment. This has led to a growing demand for natural and organic moisturizer products that are free from harsh chemicals and are perceived as being safer for the skin.
  • Aging Population: With an aging population, there is an increasing demand for moisturizers that target specific concerns related to aging skin, such as wrinkles and fine lines. This has led to the development of specialized anti-aging moisturizers that cater to this demographic.


Regulatory Requirements: The moisturizer market is subject to regulatory requirements, such as product safety, labeling, and advertising standards. Compliance with these requirements can be costly and time-consuming, particularly for smaller players in the market. 

By Type Synopsys:    

The market can be segmented based on type into body moisturizers and face moisturizers. Among these, the face moisturizers segment is expected to hold the largest share of the moisturizer industry over the forecast period. The growth can be attributed to several factors, including the growing awareness of the importance of facial skincare, the rising demand for anti-aging products, and the popularity of multi-step skincare routines. 

Additionally, face moisturizers tend to be higher-priced than body moisturizers, which can contribute to their larger market share in terms of revenue. Face moisturizers are designed specifically for the delicate skin on the face and neck. They come in various forms, including creams, lotions, gels, and serums. Face moisturizers are typically formulated with lightweight, non-greasy ingredients that provide hydration without clogging pores or causing breakouts. They may also contain additional ingredients such as hyaluronic acid, retinol, and vitamin C to address specific skin concerns such as aging, acne, and hyperpigmentation.

Regional Overview:

Moisturizer Market Share

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The North American market is the largest market for moisturizers, driven by factors such as changing consumer lifestyles, increasing awareness of skin health, and the popularity of natural and organic products. The U.S. is the largest market in the region, accounting for the majority of the revenue share.

The Asia-Pacific region is the fastest-growing market for moisturizers, driven by factors such as rising disposable incomes, changing consumer preferences, and the popularity of K-beauty and J-beauty skincare routines. China, Japan, and South Korea are the largest markets in the region. 

Key Development:

  • In February 2023, Keomi Beauty, an Indian cosmetics and skincare company, disclosed plans to expand its portfolio and introduce new products by April 2023. Daily Youth Serum (moisturizing and anti-aging), Sunscreen SPF 50 PA+++, and Hyaluronic Acid Serum will be among the new products.
  • In January 2023, Charlotte Tilbury, a skincare and makeup brand based in the United Kingdom, unveiled its "Magic Body Cream," which was created with ingredients like hyaluronic acid and caffeine to improve skin texture. The company's best-selling "Magic Cream Moisturizer" inspired the new product.

Top companies includes in the global moisturizer market:

  • L'Oreal S.A.  
  • Unilever Plc  
  • Estee Lauder Inc.  
  • Shiseido Co. Ltd. 
  • Henkel AG & Company
  • Johnson & Johnson Private Limited  
  • Kao Corporation  
  • The Procter & Gamble Company  
  • Beiersdorf AG  
  • Coty Inc.  
  • Others

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In-depth analysis of moisturizer market along with industry coverage and forecasting for the following segments:

Market Size, By Type

  • Body Moisturizers  
  • Face Moisturizers
  • Market Size, By Form
  • Lotion
  • Cream
  • Gel

Market Size, By End-user

  • Men
  • Women
  • Infant & Kids

Market Size, By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

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Publisher: Market Value Insights


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