Japan Sex Toys Market Value - By Type (Dildos, Erection Rings, Adult Vibrators, Male Masturbators, Anal Toys, BDSM Accessories), By Application (Retail Outlets, Online Stores, Specialty Stores, Direct Sales), By Gender (Male, Female, Couples), By Material (Silicone, Rubber, PVC, TPE, Glass, Metal), By Distribution Channel (Online, Offline), and By Industry Analysis, Market Size, Share & Forecast, 2023 – 2032

  • ID: 456 |  
  • Published date: June, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints: 

  • Japan Sex Toys Market size exceeded USD 1.9 Billion in 2022. 
  • The market is expected to showcase a CAGR of over 9.0% from 2023 to 2032. 
  • By the end of the forecast period, the market is anticipated to reach a valuation of around USD 4.5 Billion.

To stand out in a competitive landscape, manufacturers in the Japan market frequently emphasize product quality, safety, and uniqueness. While some businesses cater to specific demographics or preferences, others strive to create inclusive and diverse products that appeal to a wide range of customers. 

Japan Sex Toys Market

To get more info about this report - 

Market Overview:

The Japan sex toys market refers to the industry that manufactures, distributes, and sells adult products and erotic accessories for personal pleasure and sexual satisfaction in Japan. It includes a wide range of products designed to improve sexual experiences, such as vibrators, dildos, male masturbators, lubricants, bondage equipment, and other intimate items. The Japan market has seen significant growth and acceptance over the years, as the country's attitudes towards sexuality have become more open and progressive. The industry has evolved to offer products that emphasize quality, safety, and innovation, appealing to a wide range of customers. Many manufacturers have used cutting-edge materials, ergonomic designs, and cutting-edge technologies to create products that provide enhanced sensations and user satisfaction. Key factors driving the growth of the Japan sex toys market include the increasing prevalence of e-commerce platforms, which provide discreet and convenient ways to purchase adult products, as well as advancements in product innovation and design, which result in more sophisticated and user-friendly offerings.

Japan Sex Toys Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 1.9 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 4.5 Billion

Historical Data for

2019 to 2022

Segment Covered

Type, Application, Gender, Material, and Distribution Channel

Companies Covered

  • Tenga
  • Nalone Japan
  • Others


To get more info about this report - 


  • E-Commerce and Discreet Shopping: With the rise of e-commerce platforms, consumers can now buy sex toys discreetly from the comfort of their own homes. Online retailers provide a wide range of products, detailed descriptions, and customer reviews, allowing customers to make more informed decisions.
  • Inclusivity and Diverse Product Offerings: Manufacturers have prioritized inclusivity, catering to consumers' diverse needs and preferences. They have created products for a wide range of gender identities, sexual orientations, and levels of experience, making the market more accessible and appealing to a wider audience.
  • Influence of Younger Generations: Younger generations, who are more open and progressive in their sexuality views, have become a driving force in changing cultural attitudes. Their influence has spanned generations, contributing to a broader shift in societal perceptions.


  • Competition from Traditional Alternatives: Traditional adult entertainment, such as manga, anime, and adult video content, has a strong and established market in Japan. As some people prefer more passive forms of entertainment to actively engaging with sex toys, these alternatives may continue to compete with the sex toys market.

By Type Synopsys:

Japan Sex Toys Market Size

To get more info about this report -                    

The Japan market is classified by type into dildos, erection rings, adult vibrators, male masturbators, anal toys, BDSM accessories, and other. Among these segments, the adult vibrators segment is expected to dominate the market share during the forecast period. Vibrators are a versatile category of sex toys that come in a variety of designs and functions. They are vibration generators that can be used for external or internal stimulation. Adult vibrators come in a variety of shapes and sizes, including bullet vibrators, clitoral stimulators, G-spot vibrators, and wand massagers. They are designed for both men and women, enhancing solo play as well as intimate moments with a partner. 

By Distribution Channel Synopsys:      

The Japan market is classified by distribution channel into online and offline. Among these segments, the online segment dominated the largest share of the Japan sex toys market in 2022. Customers interested in purchasing sex toys can shop discreetly and privately on online platforms. Consumers can browse and buy products from the privacy of their own homes, avoiding potential embarrassment associated with purchasing in physical stores. Online retailers provide detailed product information, images, and customer reviews, allowing customers to make informed purchasing decisions. This transparency and feedback contribute to the development of trust and confidence in the products being sold.    

Top Companies Includes In The Japan Sex Toys Landscape:

  • Tenga
  • Nalone Japan
  • NPG
  • Others

To get more info about this report - 

In-depth analysis of Japan Sex Toys Market along with industry coverage and forecasting for the following segments:

Market Size, By Type

  • Dildos
  • Erection Rings
  • Adult Vibrators
  • Male Masturbators
  • Anal Toys
  • BDSM Accessories
  • Other

Market Size, By Application

  • Retail Outlets
  • Online Stores
  • Specialty Stores
  • Direct Sales
  • Other

Market Size, By Gender

  • Male
  • Female
  • Couples

Market Size, By Material

  • Silicone
  • Rubber
  • PVC
  • TPE
  • Glass
  • Metal
  • Other

Market Size, By Distribution Channel

  • Online
  • Offline

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


  • $1500

  • $2500
  • $3500

Get in Tuch With Us