Japan E-commerce Market Value - By Model Type (Business to Business (B2B), Business to Customer (B2C), Customer to Business (C2B), and Customer to Customer (C2C)), By Payment Mode (Card Payment, Bank Transfer, Digital Wallet, Others), By Offering (Travel, Consumer Electronics, Beauty & Fashion, Household, Pharmaceuticals, Food & Beverages, Sports, Agriculture, Automotive, Others), and By Industry Analysis, Market Size, Share & Forecast, 2023 – 2032

  • ID: 509 |  
  • Published date: October, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints:

  • Japan E-commerce Market size exceeded USD 153.85 Billion in 2022. 
  • The market is expected to showcase a CAGR of over 9.74% from 2023 to 2032. 
  • By the end of the forecast period, the Market is anticipated to reach a valuation of around USD 389.87 Billion.

Manufacturers in the Japan E-commerce market are capitalizing on a thriving digital landscape. Japan boasts a tech-savvy population, and companies like Rakuten, Amazon Japan, and Yahoo! Japan lead the charge. Manufacturers are continually adapting to Japanese consumers' preferences for convenience, reliability, and high-quality products.

Japan E-commerce Market

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Market Overview:

The Japanese market is a thriving and rapidly expanding industry that has seen significant growth in recent years. Because of its tech-savvy population, advanced digital infrastructure, and robust logistics network, e-commerce in Japan has gained widespread acceptance and popularity among consumers. The e-commerce landscape in the country is characterised by a mix of established domestic players and international behemoths.

A strong emphasis on customer experience, reliable and fast delivery services, and a diverse product offering are key factors contributing to the success of the Japanese e-commerce industry. With a high rate of internet penetration and a growing preference for online shopping, Japanese consumers are increasingly turning to e-commerce platforms for their shopping needs, which range from electronics and fashion to groceries and daily necessities.

In addition to domestic e-commerce players, international behemoths such as Amazon and Rakuten have a significant presence in Japan, increasing Market competition. To attract and retain customers, this competition has resulted in continuous innovation, such as same-day or next-day delivery options, loyalty programmes, and personalised shopping experiences.

Japan E-commerce Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 153.85 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 389.87 Billion

Historical Data for

2019 to 2022

Segment Covered

Model Type, Payment Mode, Offering

Companies Covered

  • Rakuten
  • Amazon Japan
  • Kakaku Inc.
  • Mercari
  • Taobao
  • DoCoMo
  • Zozo Town
  • Yahoo Japan & Others


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  • Increasing Internet Penetration: With a large percentage of the population having access to the internet, Japan has a high level of internet penetration. The widespread availability of high-speed internet and the increasing use of smartphones have made it easier for consumers to shop online, propelling the market forward.
  • Convenience and Time Savings: E-commerce provides consumers with unparalleled convenience, allowing them to shop from the comfort of their homes or while on the go. This time-saving aspect has piqued the interest of busy city dwellers, resulting in an increase in online shopping adoption.
  • Strong Logistics and Delivery Network: Japan has a well-developed and efficient logistics and delivery network, allowing for on-time and dependable shipments throughout the country. This ensures that customers receive their orders on time, which increases customer satisfaction.


  • Competition from Traditional Retailers: Traditional retailers with well-established physical stores continue to dominate the Japanese retail Market. The growth of e-commerce may be hampered by competition from brick-and-mortar retailers, necessitating the creation of unique value propositions by online platforms.

By Model Type Synopsys:                      

The market is classified by model type into business to business (B2B), business to customer (B2C), customer to business (C2B), and customer to customer (C2C). Among these segments, the business to customer (B2C) segment is expected to hold the largest share of the Japan E-commerce industry during the study period. In Japan, B2C e-commerce is the most common and well-known segment. It entails online transactions between businesses and consumers. E-commerce platforms enable retailers and online stores to sell their goods and services directly to customers. B2C e-commerce is common in a variety of industries, such as electronics, fashion, home goods, and groceries.

By Payment Mode Synopsys:

Japan E-commerce Market Size 

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The market is classified by payment mode into card payment, bank transfer, digital wallet, others. Among these segment, the card payment segment is expected to hold the largest share of the Japan market during the study period. In the Japanese e-commerce industry, card payment is one of the most popular and widely used payment methods. It entails making online purchases with debit or credit cards. E-commerce platforms accept major international card networks such as Visa, Mastercard, American Express, and domestic Japanese card issuers. Card payments provide convenience, security, and quick transactions, making them a popular choice in the e-commerce market for both businesses and consumers.

Recent Development:

  • In April 2022, Uniqlo, a Japanese clothing company, disclosed the official launch of a new feature for its online shopping site that will enable customers to request that the company make a charitable donation on their behalf. The Buy with Purpose feature, which will be available on the retailer's app and online website, will be offered for sustainably produced items such as Uniqlo's BlueCycle Jeans.

Top Companies Includes In The Japan E-commerce Landscape:

  • Rakuten
  • Amazon Japan
  • Kakaku Inc.
  • Mercari
  • Taobao
  • DoCoMo
  • Zozo Town
  • Yahoo Japan
  • Dpoint
  • Yahoo! Auctions
  • Rakuma
  • DMN.Com Ltd.
  • Yahoo!
  • Point Town
  • Buyma
  • Kinokuniya 
  • Takashimaya
  • Others

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In-depth analysis of Japan E-commerce Market along with industry coverage and forecasting for the following segments:

Market Size, By Model Type

  • Business to Business (B2B)
  • Business to Customer (B2C)
  • Customer to Business (C2B)
  • Customer to Customer (C2C)

Market Size, By Payment Mode

  • Card Payment
  • Bank Transfer
  • Digital Wallet
  • Others

Market Size, By Offering

  • Travel
  • Consumer Electronics
  • Beauty & Fashion
  • Household
  • Pharmaceuticals
  • Food & Beverages
  • Sports
  • Agriculture
  • Automotive
  • Others

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


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