Japan Digital Wallet Market Value - By Device (PC/Laptops, Smartphones), By Application (Money Transfer, Recharge, Movie Booking, Food Ordering, Others), and By Industry Analysis, Market Size, Share & Forecast, 2023 – 2032

  • ID: 454 |  
  • Published date: June, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints:

  • Japan Digital Wallet Market size exceeded USD 12.0 Billion in 2022. 
  • The market is expected to showcase a CAGR of over 16.5% from 2023 to 2032. 
  • By the end of the forecast period, the market is anticipated to reach a valuation of around USD 55.0 Billion.

As mobile phone usage increased, digital wallet manufacturers responded by providing secure and convenient mobile payment solutions. Users were able to link their bank accounts, credit cards, and prepaid cards to these wallets, resulting in a seamless and fast payment experience both online and offline. Some manufacturers looked for partnerships or acquisitions to improve their offerings in order to gain a competitive advantage. These strategic alliances provided them with access to new technologies, customer bases, and expertise in the financial and digital payment sectors. 

Japan Digital Wallet Market

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Market Overview:

A digital wallet, also known as an e-wallet or mobile wallet, is a software application that allows users to conduct E-transactions such as payments for goods and services, peer-to-peer transfers, and online purchases without using physical cash or credit cards. To facilitate contactless payments at retail stores and other payment terminals, these digital wallets typically use technologies such as Near Field Communication (NFC) or Quick Response (QR) codes. The Japan digital wallet market refers to the rapidly growing industry of mobile-based payment solutions and digital platforms that enable users to securely store and manage their financial information on smartphones or other electronic devices. This emerging market has grown and been adopted significantly in Japan, owing to factors such as the country's tech-savvy population, advanced digital infrastructure, and government initiatives to promote a cashless society.

Digital wallet manufacturers and providers in Japan have been constantly innovating to meet the changing needs of consumers. They provide a variety of features, such as seamless mobile payments, loyalty and rewards programs, integration with retailers and e-commerce platforms, and stringent security measures to protect user data.

Japan Digital Wallet Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 12.0 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 55.0 Billion

Historical Data for

2019 to 2022

Segment Covered

Device, Application

Companies Covered

  • PayPay Corporation
  • Apple Pay
  • Others


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  • The COVID-19 Pandemic's Impact: The COVID-19 pandemic has accelerated the use of digital wallets in Japan. Concerns about physical contact and the need for contactless transactions have led consumers to abandon cash in favour of digital payment methods. To reduce virus transmission, the government has also encouraged cashless payments. These factor contributed to an increase in the use of digital wallets during the pandemic.
  • Advanced Digital Infrastructure: Japan has a sophisticated digital infrastructure, including widespread internet access and mobile penetration. The foundation for digital wallet adoption was already in place, with a large proportion of the population using smartphones and having access to high-speed internet.
  • Government Initiatives: To improve efficiency, cut costs, and increase financial transparency, the Japanese government has actively promoted cashless transactions. Tax breaks and subsidies were offered to businesses that adopted digital payment methods, encouraging a shift towards cashless transactions and increasing the use of digital wallets.


  • Security Concerns: Despite efforts to implement robust security measures, some consumers still harbor concerns about the safety of using digital wallets. High-profile data breaches and cyberattacks on financial institutions have raised apprehensions about the potential risks associated with storing sensitive financial information on smartphones.

By Device Synopsys:                      

The Japan market is classified by device into pc/laptops, smartphones. Among these segments, the smartphones segment is expected to hold the largest share of the Japan market during the study period. Smartphones have transformed Japan's digital wallet landscape. With the widespread use of smartphones and the availability of mobile internet connectivity, digital wallet applications have become extremely accessible and user-friendly. Smartphone-based digital wallets take advantage of these devices' capabilities, such as near-field communication (NFC) technology for contactless payments and biometric authentication features for increased security.

By Application Synopsys:  

Japan Digital Wallet Market Size 

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The market is classified by application into money transfer, recharge, movie booking, food ordering, and others. Among these segments, the money transfer segment is expected to hold the largest share of the Japan market during the study period. The Japan digital wallet market's Money Transfer segment focuses on facilitating peer-to-peer (P2P) payments and money transfers between individuals. Users can send and receive money electronically using digital wallet platforms, which are safe and convenient. To initiate transfers, these services frequently use mobile phone numbers or email addresses, eliminating the need for traditional banking methods.

Top Companies Includes In Japan Digital Wallet Landscape:

  • PayPay Corporation
  • Apple Pay
  • Others

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In-depth analysis of Japan Digital Wallet Market along with industry coverage and forecasting for the following segments:

Market Size, By Device

  • PC/Laptops
  • Smartphones

Market Size, By Application

  • Money Transfer
  • Recharge
  • Movie Booking
  • Food Ordering
  • Others

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


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