Japan Chocolate Market Value - By Type (White Chocolate, Milk Chocolate, and Dark Chocolate), By Product Type (Countlinem, Softlines, Molded Chocolates), By Category (Standard Premium, and Super Premium), By Packaging (Plastic Wrap, Gift Boxes, Pouches, Board Box, Sachets), By Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Online Channels), and By Industry Analysis, Market Size, Share & Forecast, 2023 – 2032

  • ID: 452 |  
  • Published date: June, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints: 

  • Japan Chocolate Market size surpassed USD 4.1 Billion in 2022.
  • The market is projected to grow at a CAGR of over 1.8% from 2023 to 2032. 
  • By the end of the forecast period, the market is poised to reach nearly USD 4.8 Billion.

The Japanese market is a dynamic and vibrant industry with a high demand for high-quality, innovative, and culturally relevant chocolate products. To capture the attention and loyalty of Japanese consumers, manufacturers continue to focus on product differentiation, premiumization, and strategic marketing efforts. 

Japan Chocolate Market

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Market Overview:

The market refers to the Japanese chocolate industry and consumer demand for chocolate products. Japan has a large and discerning consumer base that is growing in affection for chocolate in all of its forms. Chocolate bars, truffles, filled chocolates, chocolate snacks, and other chocolate products are available in the market. 

In recent years, the Japanese chocolate market has grown significantly in size and popularity. Japan has emerged as a lucrative market for chocolate manufacturers and retailers due to its unique blend of traditional and innovative flavors. Changes in consumer preferences, increased disposable income, and a growing interest in premium and high-quality confectionery items have all contributed to increased demand for chocolate products in the country. Moreover, Japan is one of the prominent importer of chocolate related products are driving the market growth for instance, In 2021, Japan's cocoa and cocoa preparations imports amounted to a total value of US$1.0 billion, equivalent to 267,200 metric tonnes from various countries around the world. Malaysia emerged as the primary import market with a significant value market share of 15.9%, closely followed by Singapore at 15.6%, and Ghana at 10.3%.

Japan Chocolate Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 4.1 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 4.8 Billion

Historical Data for

2019 to 2022

Segment Covered

Type, Product Type, Category, Packaging, And Distribution Channel

Companies Covered

  • Ferrero SpA
  • Royce' Confect Co. Ltd
  • Morinaga & Company Ltd
  • Mars Incorporated
  • Others


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  • Premiumization and Luxury Consumption: The demand for premium and high-quality chocolate products has been a driving force in the Japan chocolate market. Japanese consumers are willing to pay a premium for chocolates that offer superior taste, exquisite packaging, and unique experiences. The market has seen the emergence of luxury chocolate brands and offerings that cater to the desire for indulgence and upscale consumption.
  • Innovation and Product Diversity: Innovation plays an essential role in driving the Japanese chocolate market. To cater to consumer preferences, manufacturers constantly introduce new flavors, textures, and product variations. This includes incorporating local ingredients and flavors, experimenting with unique combinations, and collaborating with other brands or artists to create limited edition and seasonal chocolates.


  • Intense Competition: The market in Japan is extremely competitive, with both domestic and international brands competing for consumer attention. There are numerous chocolate manufacturers on the market, each offering a diverse range of products and flavors. Because of the high level of competition, it is difficult for manufacturers to differentiate themselves and gain market share.

By Type Synopsys:    

Japan Chocolate Market Size

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The market is classified by type into white chocolate, milk chocolate, and dark chocolate. Among these segments, the milk chocolate segment dominated the largest share of the Japan chocolate market in 2022. The growth can be attributed due to its widespread appeal and popularity among a broad range of consumers, including children and those who prefer a sweeter chocolate experience. It is made by combining cocoa solids, cocoa butter, milk, and sugar. The addition of milk powder or condensed milk gives it a smooth and creamy texture. Milk chocolate has a well-balanced flavor profile, with a mix of sweetness and the distinctive cocoa flavor.

By Product Type Synopsys:      

The market is classified by product type into countlinem, softlines, molded chocolates, and other products. Among these segments, the softlines segment is expected to grow at the fastest pace in the Japan chocolate market during the forecast period. Softlines are chocolates that have soft and creamy fillings. Truffles, pralines, ganache-filled chocolates, and cream-filled chocolates are examples of these. Softlines are distinguished by their silky textures and decadent flavors. They are popular for gifting and special occasions because they frequently come in assorted boxes or gift assortments.   

Top Companies Includes In The Global Japan Landscape:

  • Ferrero SpA
  • Royce' Confect Co. Ltd
  • Morinaga & Company Ltd
  • Mars Incorporated
  • The Hershey Company
  • Nestle Japan Co. Ltd
  • Lindt & Sprungli AG
  • Meiji Holdings Co. Ltd
  • Lotte Corporation
  • Yuraku Seika Co. Ltd
  • Others

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In-depth analysis of Japan Chocolate Market along with industry coverage and forecasting for the following segments:

Market Size, By Type

  • White Chocolate
  • Milk Chocolate
  • Dark Chocolate

Market Size, By Product Type

  • Countlinem
  • Softlines
  • Molded Chocolates
  • Other Products

Market Size, By Category

  • Standard Premium
  • Super Premium

Market Size, By Packaging

  • Plastic Wrap
  • Gift Boxes
  • Pouches
  • Board Box
  • Sachets
  • Others

Market Size, By Distribution Channel

  • Supermarkets/ Hypermarkets
  • Specialist Retailers
  • Online Channels
  • Other Distribution Channels

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


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