India Outdoor LED Display Market Value - By Technology (Individually Mounted, Surface Mounted), By Display (Monochrome Display, Tri–Color Display, Full Color Display), By Application (Billboards, Video Walls, Perimeter LED Boards, LED Matrix Board, Traffic Lights), By Mode of Sales (Offline, Online), By Region (North India, South India, East India, West India), and By Industry Analysis, Market Size, Share & Forecast, 2023 – 2032

  • ID: 481 |  
  • Published date: June, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints:

  • India Outdoor LED Display Market Size exceeded USD XX Million in 2022. 
  • The market is expected to showcase a CAGR of over 15.2% from 2023 to 2032. 
  • By the end of the forecast period, the market is anticipated to reach a valuation of around USD XX Million.

Manufacturers compete by offering a variety of display sizes, resolutions, and features to meet the specific needs of customers in India's burgeoning outdoor LED display industry. With the increasing demand for digital signage and advertising solutions, this market is expected to see continued growth and innovation in the coming years.

India Outdoor LED Display Market

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Market Overview:

The growing demand for visually engaging and dynamic advertising solutions, the Indian market is undergoing significant growth and transformation. Outdoor LED displays, also referred to as electronic billboards, provide high brightness, excellent visibility, and vibrant colours, making them an effective medium for advertising, promotions, and information dissemination. Several factors contribute to the growth and development of the Indian market.

The country's rapid urbanisation and infrastructure development are driving the India Outdoor LED Display Market. As cities grow and modernise, the need for visually appealing and interactive advertising displays to capture the attention of the urban population grows. Outdoor LED displays are used to deliver captivating advertisements and information in a variety of settings, including shopping malls, transportation hubs, stadiums, commercial complexes and public spaces.

The India outdoor LED display industry is expanding rapidly as a result of urbanisation, infrastructure development, increased advertising investment, and government initiatives. Outdoor LED displays are becoming a preferred choice for businesses and advertisers in India as the demand for visually captivating and interactive advertising solutions grows. Display manufacturers, advertisers, and solution providers can capitalise on the growing demand by offering innovative and engaging outdoor LED display solutions.

India Outdoor LED Display Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD XX Million

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD XX Million

Historical Data for

2019 to 2022

Segment Covered

Technology, Display, Application, Mode of Sales, Region

Companies Covered

  • Samsung Electronics
  • Sony Corporation
  • LG Electronics
  • Daktronics
  • Barco
  • Panasonic Corporation
  • Others


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Growth Drivers:

  • Increased Spending on Digital Advertising: In India, the advertising industry is shifting away from traditional advertising mediums and towards digital advertising. Advertisers are increasingly allocating budgets to digital advertising platforms that provide consumers with more engaging and interactive experiences. Outdoor LED displays allow advertisers to showcase dynamic content, videos, and animations, capturing viewers' attention and delivering powerful brand messages. The rising cost of digital advertising fuels demand for outdoor LED displays as a preferred advertising medium.
  • Rapid Urbanisation and Infrastructure Growth: With the construction of commercial complexes, shopping malls, airports, and transportation hubs, India is experiencing significant urbanisation and infrastructure development. As a result of these developments, there is an increased demand for visually appealing and dynamic advertising solutions to capture the attention of the urban population. Outdoor LED displays provide high brightness, vibrant colours, and excellent visibility, making them an effective medium for advertising, promotion, and information dissemination in urban settings.
  • Increasing Events and Entertainment Investments: The Indian events and entertainment industry, which includes sports events, concerts, festivals, and public gatherings, is expanding rapidly. Outdoor LED displays are widely used in these events to provide large audiences with live video feeds, replays, advertisements, and event information. The need for immersive visual experiences and engaging content delivery drives the demand for outdoor LED displays in the events and entertainment sector.


  • Expensive Initial Investment: Due to the high initial investment required for setting up LED display installations, the India market faces challenges. The cost of acquiring and installing outdoor LED displays can be prohibitively expensive, deterring potential buyers and impeding market growth. The high initial investment, which includes the cost of LED panels, supporting infrastructure, installation, and maintenance, may deter smaller businesses or organisations from implementing these displays. However, as technology advances and costs fall, the market is expected to overcome this barrier and see greater adoption of outdoor LED displays in the coming years.

By Technology Synopsys:

India Outdoor LED Display Market Size

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The India outdoor LED display market is classified by technology into individually mounted, surface mounted. Among these segments, the surface mounted segment is expected to hold the largest revenue share during the study period. When compared to individually mounted displays, surface mounted displays provide seamless integration and a more streamlined appearance. They are frequently used in retail signage, transportation displays, street furniture and digital menu boards. Outdoor LED displays with surface mounting provide vibrant colours, excellent uniformity, and enhanced image clarity. They are ideal for close viewing distances and environments requiring high-resolution visuals.

By Display Synopsys:    

The India outdoor LED display market is classified by display into monochrome display, tri–color display, full color display. Among these segments, the full color display segment is expected to hold the largest revenue share during the study period. Full-color outdoor LED displays provide the most colour capabilities, with a full spectrum of colours for vivid and dynamic visuals. These displays produce a wide range of colours and shades by combining red, green, and blue (RGB) LEDs. Full-color displays are ideal for displaying powerful advertisements, multimedia content, videos, and live feeds. Outdoor digital signage, stadiums, shopping malls, and entertainment venues all make extensive use of them. Full-color displays offer superior image quality, high contrast ratios, and a high level of customization, allowing for engaging and immersive visual experiences.

Top Companies Includes In The India Outdoor LED Display Landscape:

  • Samsung Electronics
  • Delta Electronics Pvt Ltd
  • Christie Digital Systems (India) Private Limited
  • Barco Electronics Systems Private Limited
  • Sony Corporation
  • LG Electronics
  • Daktronics
  • Barco
  • Panasonic Corporation
  • Absen
  • Leyard
  • Unilumin
  • Others

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In-depth analysis of India Outdoor LED Display Market along with industry coverage and forecasting for the following segments:

Market Size, By Technology

  • Individually Mounted
  • Surface Mounted

Market Size, By Display

  • Monochrome Display
  • Tri–Color Display
  • Full Color Display

Market Size, By Application

  • Billboards
  • Video Walls
  • Perimeter LED Boards
  • LED Matrix Board
  • Traffic Lights

Market Size, By Mode of Sales

  • Offline
  • Online

Market Size, By Region

  • North India
  • South India
  • East India
  • West India

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


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