Asia Pacific Video Streaming Market - By Solutions (Internet Protocol TV, Over the Top, and Pay-tv), By Streaming (Non-linear Video Streaming and Live Video Streaming), By Platforms (Laptops & Desktops, Gaming Consoles, Smart TV, and Smart Phones & Tablets), By Services (Training & Support, Consulting, and Managed Services), By Revenue Models (Subscription, Advertising, and Rental), By Applications (Web Browsing & Advertising, Real-time Entertainment, Gaming, E-learning, Social Networking, and Others), By Users (Commercial and Residential), By Deployments (On-premise and Cloud), and By Country (India, China, Japan, South Korea, Singapore, and Australia), and By Industry Analysis, Size, Share & Forecast, 2023 – 2032

  • ID: 507 |  
  • Published date: October, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

MVI Statistics and Viewpoints:

  • Asia Pacific Video Streaming Market size exceeded USD 22.73 Billion in 2022. 
  • The market is expected to showcase a CAGR of over 21.54% from 2023 to 2032. 
  • By the end of the forecast period, the market is anticipated to reach a valuation of around USD 159.87 Billion.

Key players like Netflix, Amazon Prime Video, and local giants like Tencent Video and iQiyi are driving fierce competition. Mobile internet penetration and affordable data plans have fueled the growth of on-the-go streaming, making smartphones the primary viewing platform. The market's potential is further amplified by the emergence of original content production, catering to diverse linguistic and cultural preferences.

Asia Pacific Video Streaming Market

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Market Overview:

The Asia Pacific Video Streaming industry has emerged as a dynamic and rapidly evolving industry, poised for further expansion and innovation. The Asia Pacific region experienced explosive growth in video streaming services, owing to factors such as rising internet penetration, smartphone adoption, and increased digital content consumption. With investments in both local and original content production, content creation has been a key focus. This not only attracts subscribers but also increases provider competition. The market is extremely diverse, including established players such as Netflix and Amazon Prime Video, as well as local powerhouses such as Tencent Video (China), Hotstar (India), and iQIYI (China), each catering to distinct content preferences and regional tastes. The market has tested various monetization models, such as subscription-based, ad-supported, and freemium, resulting in a diverse revenue stream for streaming companies. The Asia Pacific Video Streaming Market continues to be a vibrant and competitive landscape, with significant potential for continued growth and innovation, driven by changing consumer preferences and technological advancements.

Asia Pacific Video Streaming Market Value Insights

Report Coverage


Base Year


Market Size in 2022

USD 22.73 Billion

Forecast Period

2023 to 2032

CAGR (2023 to 2032)


Forecast Year Value, 2032

USD 159.87 Billion

Historical Data for

2019 to 2022

Segment Covered

Solutions, Streaming,  Platforms, Services, Revenue Models, Applications, Users, Deployments, Country

Companies Covered

  • Akamai Technologies
  • Inc.
  • Baidu Inc.
  • Brightcove Inc.
  • Comcast Corporation
  • & More


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  • Increasing Internet Penetration: A primary driver has been the rapid expansion of internet access across the Asia Pacific region. The potential audience for video streaming services continues to grow exponentially as more households gain access to high-speed internet.
  • Original Content Production: Streaming services are heavily investing in original content creation, such as movies, series, and documentaries. This strategy not only distinguishes them from competitors, but also helps them retain subscribers, thereby boosting market growth.
  • Multiple Monetization Models: The availability of various monetization models, such as subscription-based, ad-supported, and pay-per-view, enables streaming platforms to appeal to a wider range of customer segments, thereby increasing their revenue streams.


  • Content Licensing Costs: Acquiring the rights to popular and exclusive content can be prohibitively expensive. As competition heats up, streaming platforms must invest heavily in content licencing, putting financial resources and profitability at risk.

By Solutions Synopsys:

Asia Pacific Video Streaming Market Size

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The market is classified by solutions into internet protocol TV, over the top, and pay-tv. Among these segments, the over the top segment is expected to hold the largest share of the Asia Pacific market during the study period. OTT services have grown in popularity due to their adaptability, large content libraries, and availability on a variety of devices. As consumers seek on-demand and personalised content experiences, OTT platforms have established themselves as market leaders, challenging traditional Pay-TV providers and, in some cases, complementing IPTV services.

By Streaming Synopsys:    

The market is classified by streaming into non-linear video streaming and live video streaming. Among these segment, the non-linear video streaming segment is expected to hold the largest share of the Asia Pacific Video Streaming Market during the forecast period. The strong consumer demand for on-demand access to a wide variety of content, including films, TV series, and exclusive shows, drove this.Non-linear streaming platforms such as Netflix, Amazon Prime Video, and Disney+ dominated the market by providing extensive content libraries and personalised viewing experiences. These platforms took advantage of the shift away from traditional television and towards on-demand, flexible streaming services.

Key Development:

  • In November 2022, CDNetworks formed strategic alliances with a number of Asia-based OTT platforms. The partnership enabled seamless live streaming and video-on-demand services for the World Cup 2022, effectively catering to millions of CDNetworks' B2B clients' streaming needs.

Top Companies Includes In The Asia Pacific Video Streaming Landscape:

  • Akamai Technologies
  • Inc.
  • Baidu Inc.
  • Brightcove Inc.
  • Comcast Corporation
  • Google LLC
  • Hulu
  • Kaltura Inc.
  • Netflix Inc.
  • Roku
  • Tencent Holdings Limited
  • Ustream Inc.
  • Youtube

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In-depth analysis of Asia Pacific Video Streaming Market along with industry coverage and forecasting for the following segments:

Market Size, By Solutions

  • Internet Protocol TV
  • Over the Top
  • Pay-tv

Market Size, By Streaming

  • Non-linear Video Streaming
  • Live Video Streaming

Market Size, By Platforms???????

  • Laptops & Desktops
  • Gaming Consoles
  • Smart TV
  • Smart Phones & Tablets

Market Size, By Services

  • Training & Support
  • Consulting
  • Managed Services

Market Size, By Revenue Models

  • Subscription
  • Advertising
  • Rental

Market Size, By Applications

  • Web Browsing & Advertising
  • Real-time Entertainment
  • Gaming
  • E-learning
  • Networking
  • Others

Market Size, By Users

  • Commercial
  • Residential

Market Size, By Deployments

  • On-premise
  • Cloud

Market Size, By Country

  • India
  • China
  • Japan
  • South Korea
  • Singapore
  • Australia

Frequently Asked Questions (FAQ):

Publisher: Market Value Insights


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