Wireless Bra Market Value By Type (Wireless Nursing Bra, Wireless Sports Bra, Wireless Padded Bra, Wireless T-Shirt Bra), By Material (Satin, Cotton, Chiffon), By Distribution Channel (Online Stores, Offline Stores), By Region - Industry Share & Forecast, 2023 - 2032

Market Overview:

Wireless Bra Market value surpassed USD 2.3 Billion in 2022 and is expected to showcase a CAGR of over 5.8% from 2023 to 2032. By the end of the forecast period, the market is anticipated to reach USD 7.3 Billion.

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The wireless bra refers to the market for bras that do not have an underwire for support. These bras are designed to provide comfort and support without the use of a wire, which can often be uncomfortable for some women. The wireless bra industry has grown significantly in recent years, as more women have become aware of the benefits of wearing wireless bras.

The market for wireless bras is driven by several factors, including the increasing demand for comfortable and versatile lingerie, the growing popularity of athleisure wear, and the increasing awareness of the health risks associated with wearing underwire bras. Wireless bras are typically made from soft and stretchy materials such as cotton, bamboo, or spandex, which provide a comfortable and supportive fit without the use of a wire. 

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Growth Factors: 

• Increasing demand for comfortable and versatile lingerie: One of the primary drivers of the market is the increasing demand for comfortable and versatile lingerie. Wireless bras are designed to provide women with a comfortable and supportive fit, without the use of a wire. This is particularly appealing to women who prioritize comfort and functionality when it comes to their lingerie. 
   
• Growing popularity of athleisure wear: Another factor driving the growth of the wireless bra market is the growing popularity of athleisure wear. Athleisure wear combines athletic and leisurewear, and has become a popular trend in recent years. Many women are looking for comfortable and supportive bras that can be worn with their athleisure outfits, and wireless bras are a popular choice for this purpose.
   
• Increasing awareness of the health risks associated with underwire bras: The use of underwire bras has been linked to a number of health issues, including breast pain, discomfort, and even breast cancer. As a result, many women are becoming more aware of the potential risks associated with underwire bras, and are opting for wireless bras instead.
   
• Growing popularity of online shopping: The growth of the e-commerce industry has also contributed to the industry growth. More consumers are choosing to shop for lingerie online, as it offers greater convenience and privacy. Online retailers have also made it easier for women to find and purchase wireless bras, which has helped to drive the growth of the market.

By Type Synopsys:     

The market can be segmented based on type into wireless nursing bra, wireless sports bra, wireless padded bra, wireless t-shirt bra, and others. the wireless t-shirt bra segment is slated to hold the largest share of the wireless bra market during the forecast period, due to their versatility and wide appeal among different age groups and lifestyles. Wireless T-shirt bras are designed to be worn under tight-fitting tops and dresses, as they are seamless and do not show any lines. They are typically made from soft, stretchy materials that provide a comfortable and supportive fit. 

However, the wireless nursing bra segment is expected to grow at the fastest pace in the wireless bra industry during the forecast period, driven by the increasing demand for comfortable and functional nursing bras. Wireless nursing bras are designed to provide comfort and support to new mothers during breastfeeding. They have cups that can be easily opened and closed, allowing for easy access for breastfeeding. They also offer extra support to the breasts, which can be beneficial for nursing mothers.

Regional Overview:

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North America is poised to hold the 37% share of the wireless bra market by 2032, owing to increasing awareness of the benefits of wireless bras, such as better comfort, reduced risk of breast cancer, and improved breast shape. This has led to a shift in consumer preferences, with more women opting for wireless bras over traditional wired bras. Moreover, the popularity of athleisure wear has also contributed to the industry growth in the region. Many women prefer wireless sports bras that offer maximum support and comfort during physical activities, such as running, yoga, and other forms of exercise.

The Asia-Pacific region is estimated to grow at the fastest pace in the wireless bra industry during the predicted period. In recent years, the number of working women in the Asia Pacific region has been on the rise. With more women working outside the home, there is a growing demand for comfortable and functional lingerie that can be worn all day long. Wireless bras are seen as a popular choice among working women who want to stay comfortable and stylish while at work. 

In addition, the rise of e-commerce platforms has also made it easier for consumers in Asia Pacific to purchase wireless bras online. This has led to an increase in the availability and accessibility of wireless bras, making it easier for consumers to find the right fit and style. 

Key Development:

• In April 2022, ThirdLove, an online bra retailer, has purchased Kit Undergarments, a Hollywood stylist-founded company that caters to Generation Z buyers. ThirdLove is expanding geographically and, most recently, into sports bras and sleepwear.

Top companies includes in the global wireless bra market:

• Calida Group
• Jockey
• Nordstrom, Inc.
• Berkshire Hathaway Inc.
• Chantelle
• Wolf Lingerie Ltd.
• Hanesbrands Inc.
• Victoria's Secret.
• PVH Corp.
• Cosabella
• Bodycare Creations Ltd.
• Thirdlove
• Others

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In-depth analysis of wireless bra market along with industry coverage and forecasting for the following segments:

Market Size, By Type

• Wireless Nursing Bra 
• Wireless Sports Bra
• Wireless Padded Bra 
• Wireless T-Shirt Bra 
• Others

Market Size, By Material

• Satin 
• Cotton 
• Chiffon 
• Others

Market Size, By Distribution Channel

• Online stores  
• Offline stores

Market Size, By Region

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America