Artificial Intelligence (AI) in Education Market Value By Component (Solution, Services), By Technology (Machine Learning, Natural Language Processing (NLP)), By Deployment (Cloud, On-premises), By Application(Fraud and Risk Management, Learning Platform & Virtual Facilitators, Smart content, Intelligent Tutoring System (ITS), Others), By Region (North America, Europe, Asia Pacific, Middle East and Africa, Latin America), Industry Analysis, Market Share & Forecast, 2023 - 2032

  • ID: 318 |  
  • Published date: March, 2023  |  
  • Report Format: PDF

Recent update: Our research team is keeping a close eye on the potential impact of COVID-19 and other global crises on various industries worldwide, allowing us to stay ahead of the competition.

Business Overview:

Artificial Intelligence in Education Market size reached around USD 2.01 Billion in 2022 and is predicted to observe at CAGR of over 38.5% through 2023 - 2032. By the end of the forecast period, the market is expected to cross a valuation of USD XX Billion.

Artificial intelligence (AI) is being increasingly used in the field of education to enhance the learning experience for students and improve educational outcomes. AI refers to the development of computer systems that can perform tasks that typically require human intelligence, such as perception, reasoning, and decision making. In education, AI is being used in a variety of ways to enhance the learning experience for students and improve educational outcomes. One of the most significant applications of AI in education is personalized learning. 

AI algorithms can be used to analyze student data, including their learning preferences, strengths and weaknesses, and interests, to create personalized learning plans. This allows students to learn at their own pace and in a way that is tailored to their individual needs. Another application of AI in education is intelligent tutoring systems. These systems use AI to provide students with personalized feedback and support based on their progress and performance. This can help students to identify areas where they need to improve and provide them with the support they need to succeed.


  • AI Can Automate Repetitive Administrative Tasks
  • Growing Penetration Of Edutainment


  • Implementing AI Technology Can Be Expensive
  • Privacy and Data Security Concerns

Growing penetration of edutainment is the prominent factor boost the artificial intelligence in education market growth

The growing penetration of edutainment is a significant driver of the demand for artificial intelligence (AI) in education. Edutainment refers to the use of entertainment to educate, and is becoming an increasingly popular approach to learning, particularly among younger generations.

AI is being used to enhance edutainment experiences by providing interactive and engaging learning experiences, such as Chabot’s, virtual assistants, and gamification. For example, AI-powered virtual assistants can provide students with personalized feedback and support, while gamification can make learning more engaging and enjoyable.

The use of AI in edutainment also allows for more adaptive and personalized learning experiences, as AI algorithms can analyze student data to create customized learning plans. This can help to improve student outcomes and engagement, as well as providing teachers with valuable insights into student progress and performance.

Regional Overview:

The artificial intelligence in education market in North America is one of the largest and most mature markets. North America is home to several leading AI and education technology companies, and has a highly developed education system with a strong focus on technology and innovation. Personalized learning, edtech innovation, and the growing demand for digital learning solutions are the factors contributing to the growth of the market in North America region. The adoption of AI in education in North America is also being supported by government initiatives and funding, such as the Ed Tech Developer's Guide and the Investing in Innovation (i3) program. 

Some of the public/private organization also contributes in the AI in education market through launch of new programs such as In March 2023, The AI Education Project (aiEDU) has announced a historic Call to Action (CTA) to bring AI education to every student in America. aiEDU announced a goal of 500 school district commitments for AI education by 2024, as well as an initial group of more than 20 district pioneers serving over 1.5 million students. aiEDU and its partners are assisting schools that make commitments through a variety of professional learning programs, curriculum implementation, stakeholder engagement, and regional/national convenings of education leaders, which are partially or entirely funded by an impressive group of foundations, corporations, and philanthropies.

Recent Development:

  • In Nov 2022, Amazon Web Services (AWS) Machine Learning University has launched a free program to assist community colleges, minority-serving institutions (MSIs), and historically Black colleges and universities (HBCUs) in teaching database, artificial intelligence (AI), and machine learning (ML) concepts. The program combines an educator-enablement bootcamp with a rich curriculum to assist institutions in obtaining course content and increasing their teaching capacity to deliver courses on next-generation technology.
  • In May 2020, Jenzabar, Inc., a higher education technology innovator, has announced the introduction of the Jenzabar Unity platform to enhance operational efficiency and minimize technical barriers across campus through iPaaS integration.

Top players in the global artificial intelligence in education market:

  • Amazon Web Services, Inc.
  • Nuance Communications, Inc.
  • IBM Corporation
  • Carnegie Learning, Inc.
  • Microsoft Corporation
  • Cognizant
  • DreamBox Learning, Inc.
  • Google LLC
  • Pearson Plc
  • Jenzabar, Inc.
  • BridgeU
  • Blackboard Inc.

In-depth analysis of artificial intelligence (AI) in education market along with industry coverage and forecasting for the following segments:

Market Value, By Component

  • Solution
  • Services

Market Value, By Technology

  • Machine Learning
  • Natural Language Processing (NLP)

Market Value, By Deployment

  • Cloud
  • On-premises 

Market Value, By Application

  • Fraud and Risk Management
  • Learning Platform & Virtual Facilitators
  • Smart content
  • Intelligent Tutoring System (ITS)
  • Others 

Market Value, By Region

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

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Publisher: Market Value Insights


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